Cookies & Privacy
Cookies & Privacy
Last Updated: September 2025
1. Information About Us
This Privacy Policy (“Policy”) describes the personal information practices of Charles Wells
Ltd (company number: 00106884), including in the UK, the trading names Wells & Co, and
Brewpoint (known for the purposes of this policy collectively as “Charles Wells”, “we”, “us”
or “our”) with respect to information we collect, use, and protect personal information
about our customers and others who visit our pubs, websites, domains, mobile apps or
similar, including any data you provide when you register with us, or in connection with
any related services.
We are the controller (as defined in the UK GDPR) and are responsible for your personal
data as controller to the extent explained in this Policy.
If you have any questions about this Policy, including any requests to exercise your legal
rights, please contact us using the information set out in the contact details section at
Paragraph 13.
Please note that many Charles Wells “Pub Partners” pubs/sites are owned and operated
by Pub Partners, who are independent businessmen and women. This Policy does not
apply to those Pub Partners, or to websites or mobile apps operated by them. Please refer
to the privacy notices of such Pub Partners for information on their practices with respect
to personal information.
2. Information We Collect
We may collect personal information about you when you visit one of our sites, use one of
our websites (“Sites”), or use our web or mobile device applications (“Mobile Apps”)
including those operated on our behalf by third parties. We refer to our Sites and Apps
collectively as “Online Services”.
The types of personal information we collect may include:
• Transaction information, such as product purchased, price, method of payment
and payment details.
• Personal Information details such as name, postal address, email address, phone
number, date of birth, age, gender, employment status, demographics and other
contact information when you provide that information to us, such as if you register
with our Online Services, enter a contest, competition, prize draw, or sweepstakes.
• Account information, such as username, password, and other identifiers or
credentials used to access our Online Services or to acquire Charles Wells’
products and services.
• Technical Data could include your internet protocol (IP) address, your login data,
browser type and version, time zone setting and location, browser plug-in types
and versions, operating system and platform, and information about other
technology on the devices you use to access this website
• Voice Recording, including digital recordings of your voice from telephone calls
to us, which may be captured and analysed by our people and systems as well as
transcripts generated from those voice recordings.
• Other personal information you choose to provide when you interact with Charles
Wells.
We do not knowingly collect any Special Categories of Personal Data about you (this
includes details about your race or ethnicity, religious or philosophical beliefs, sex life,
sexual orientation, political opinions, trade union membership, information about your
health, and genetic and biometric data). Nor do we collect any information about criminal
convictions and offences. We will not use the personal data that we do collect about you
to make inferences about any of those special categories of personal data.
How We Collect Your Personal Data
The circumstances in which you provide personal information may include when you:
· purchase our products;
· register to use our Online Services;
· request to receive marketing or other communications; use our Wi‐Fi networks;
· submit information in relation to public health or governmental monitoring schemes;
· enter in one of our contests, competitions, prize draws, or sweepstakes; submit
information when providing feedback; or
· use interactive features of our Online Services.
Information Collected Through Automated Means
We may collect information from your computer system or mobile device through
automated technologies when you visit our sites, call our offices, or use our Online Services
or in‐pub/site technologies. These automated technologies may include cookies, local
shared objects, and web beacons. Additional information regarding the use of cookies and
other automated technologies is provided in this Policy below. The information we collect
may include your Internet Protocol (IP) address; computer/mobile device operating
system and browser type; type of mobile device; mobile device settings; the unique device
identifier (UDID) or mobile equipment identifier (MEID) for your mobile device; device and
component serial numbers; advertising identifier (e.g., IDFAs and IFAs) or similar identifier;
the referring website or application; the linked sites, third‐party websites, applications or
social media where you share Online Services content; and activity related to your use of
our Online Services such as the pages you visit on our Sites or in our Mobile Apps.
If you call our offices, your voice may be recorded and stored. We may generate a text
transcript of the words you speak when interacting with us. You will hear a warning to let
you know that any information you provide on the call is being recorded and processed in
this way for the purposes of training, quality monitoring, and / or operational purposes (for
example evidence of transactions).The providers of third‐party apps, tools, widgets and
plug‐ins on our Online Services, such as Facebook “Like” buttons, also may use automated
means to collect information regarding your interactions with these features. This
information is subject to the privacy policies or notices of these providers.
Location Information
Charles Wells Online Services and in‐pub/site technologies may collect precise
information about the location of your mobile device or computer using geolocation and
location presence awareness technologies such as GPS, Wi‐Fi, Bluetooth, or cell tower
proximity. For most mobile devices and computer systems, you can withdraw your
permission for Charles Wells to acquire this information on your location through your
device or web browser settings. If you have questions about how to disable collection of
precise location information, we recommend you contact your mobile device service
provider, the device manufacturer, or your web browser provider. Please note that certain
Online Services and in‐pub/site technologies may not function properly without precise
location information. If you would like us to delete location information we may have
collected that is specific to you, please contact us at the email or postal address listed
below. Please note that we may be required by law to retain certain information. Some
services within our pubs/sites are provided by third parties on our behalf and in those
instances, contact should be directed to them. This will be declared by them at the point
you register for their services.
We may use automated information for purposes such as to (i) personalise the visitor
experience in our sites or on our Online Services, (ii) deliver content (including advertising)
tailored to our users’ interests and the manner in which our users browse our Online
Services or in‐pub/site technologies, and (iii) manage our business. We may also use this
information to help diagnose technical and service problems; administer our Online
Services,
Combined Information
We may combine personal information that we collect with information we receive from
other sources, information about your prior transactions with Charles Wells and information
that is automatically collected.
3. How We Use the Information We Collect
Charles Wells may use the personal information we collect to:
Purpose/Activity Type of data Lawful basis for processing including
basis of legitimate interest
To register you as a new customer (a) Identity
(b) Contact
(c) telephone / voice
recording
Performance of a contract with you
To process and deliver your order
including:
(a) Manage payments, fees and
charges
(b) Collect and recover money
owed to us
(a) Identity
(b) Contact
(c) Financial
(d) Transaction
(e) Marketing and
Communications
(f) telephone / voice
recording
(a) Performance of a contract with you
(b) Necessary for our legitimate interests (to
recover debts due to us)
To manage our relationship with
you which will include:
(a) Notifying you about changes to
our terms or Policy
(b) Asking you to leave a review or
take a survey
(a) Identity
(b) Contact
(c) Profile
(d) Marketing and
Communications
(e) telephone / voice
recording
(a) Performance of a contract with you
(b) Necessary to comply with a legal
obligation
(c) Necessary for our legitimate interests (to
keep our records updated and to study how
customers use our products/services)
To administer and protect our
business and website (including
troubleshooting, data analysis,
testing, system maintenance,
support, reporting and hosting of
data)
(a) Identity
(b) Contact
(c) Technical
(a) Necessary for our legitimate interests (for
running our business, provision of
administration and IT services, network
security, to prevent fraud and in the context
of a business reorganisation or group
restructuring exercise)
(b) Necessary to comply with a legal
obligation
To use data analytics to improve our
website, products/services,
marketing, customer relationships
and experiences
(a) Technical
(b) Usage
(c) telephone / voice
recording
Necessary for our legitimate interests (to
define types of customers for our products
and services, to keep our website updated
and relevant, to develop our business and
to inform our marketing strategy)
4. How We Share the Personal Information We Collect
Charles Wells does not sell or otherwise share personal information about you, except as
described in this Policy. Charles Wells may share personal information within the Charles
Wells Group. The Charles Wells Group includes Charles Wells Limited, and Charles Wells
France, but may also extend to our Pub Partners. Members of the Charles Wells Group that
receive this information from Charles Wells are not authorised to use or disclose the
information except as provided in this Policy.
Charles Wells may share personal information with suppliers that provide services to
Charles Wells, such as fulfilling orders, providing data processing and other information
technology services, operating Online Services, administering promotions, contests, prize
draws and sweepstakes, sending you marketing or other communications, conducting
research and performing analytics, and personalising individual Charles Wells
experiences. We do not authorise these vendors to use the personal information or to
disclose it for any purpose other than to perform services on our behalf and where any
processing is beyond our express authority then it will be necessary for such vendor to
direct you to their own privacy policy.
Circumstances may arise where, whether for strategic or other business reasons, Charles
Wells decides to sell or transfer all or a portion of our business. We may transfer or grant
access to information we have collected and stored, including personal information, to the
party or parties involved in the transaction as part of that transaction under suitable
conditions of confidentiality.
To make suggestions and
recommendations to you about
goods or services, promotions or
special events that may be of
interest to you.
(a) Identity
(b) Contact
(c) Technical
(d) Usage
(e) Profile
(f) Marketing and
Communications
Necessary for our legitimate interests (to
develop our products/services and grow
our business)
To post and interact with the
Company through social media;
personalise your experience on our
Online Services and in‐pub/ site
technologies, such as providing you
with content in which you may be
interested, and making navigation to
our Sites and Mobile Apps easier;
(a) Identity
(b) Contact
(c) Technical
(d) Usage
(e) Profile
(f) Marketing and
Communications
Necessary for our legitimate interests (to
develop our products/services and grow
our business)
Charles Wells reserves the right to use or disclose personal information as needed to
satisfy any law, regulation or legal request, to protect the integrity of our Online Services
and in‐pub/site technologies, to bring or defend against legal claims, to protect the rights,
interests, safety and security of Charles Wells, Charles Wells employees or Pub Partners,
or members of the public, or in connection with the investigation of fraud, illegal activity or
violation of Charles Wells policy.
5. Your Choices
If you have opted‐in to marketing communications, you can subsequently elect not to
receive marketing communications from Charles Wells or third parties appointed to deliver
these on our behalf by following the opt‐out instructions in the marketing communications
we send you or contacting us at the address or email address provided below. Please note
that if you opt out of receiving marketing communications from us, we may still send
communications to you concerning your transactions or enquiries, accounts with Charles
Wells and any contests, competitions, prize draws, or sweepstakes in which you have
enrolled.
6. Your Rights
Your rights under data protection laws in relation to your personal data are briefly
summarised below, and you can exercise these rights by emailing us at
privacy@wellsandco.com or by writing to us at the address details below.
• Request access to your personal data (commonly known as a “data subject access
request”). This enables you to receive a copy of the personal data we hold about
you and to check that we are lawfully processing it.
• Request correction of the personal data that we hold about you. This enables you
to have any incomplete or inaccurate data we hold about you corrected, though we
may need to verify the accuracy of the new data you provide to us
• Request erasure of your personal data. This enables you to ask us to delete or
remove personal data where there is no good reason for us continuing to process
it. Please note, however, that we may not always be able to comply with your
request of erasure for specific legal reasons which we will tell you about, if
applicable, after receiving your request.
• Object to processing of your personal data where we are relying on a legitimate
interest (or those of a third party) and there is something about your particular
situation which makes you want to object to processing on this ground as you feel
it impacts on your fundamental rights and freedoms.
• Request restriction of processing of your personal data. You can ask us to suspend
the processing of your personal data in the following scenarios: (a) if you want us to
establish the data’s accuracy; (b) where our use of the data is unlawful but you do
not want us to erase it; (c) where you need us to hold the data even if we no longer
require it as you need it to establish, exercise or defend legal claims; or (d) you have
objected to our use of your data but we need to verify whether we have overriding
legitimate grounds to use it.
• Request the transfer of your personal data to you or to a third party. We will provide
to you, or a third party you have chosen, your personal data in a structured,
commonly used, machine-readable format. Please note that this right only applies
to automated information which you initially provided consent for us to use or
where we used the information to perform a contract with you.
• Withdraw consent at any time if we are relying on your consent to process your
personal data (such as direct marketing and cookies). This won’t affect any
processing already carried out before you withdraw your consent or processing
under other grounds. If you withdraw your consent, we may not be able to provide
certain products or services to you.
We may need to request specific information from you to help us confirm your identity and
ensure your right to access your personal data (or to exercise any of your other rights). This
is a security measure to ensure that personal data is not disclosed to any person who has
no right to receive it. We may also contact you to ask you for further information in relation
to your request to speed up our response.
You will not have to pay a fee to access your personal data and we try to respond to all
requests within one month.
You have the right to make a complaint at any time to the Information Commissioner’s
Office (ICO), the UK supervisory authority for data protection issues (www.ico.org.uk).
However, we would appreciate the chance to deal with any concerns you may have before
you approach the ICO so please contact us in the first instance.
7. Cookies and Similar Technologies
Charles Wells use cookies and other similar technologies to collect information for the
purposes described in this Policy under “How We Use the Information We Collect.”
Cookies
A “cookie” is a text file that websites send to a visitor’s computer or other Internet‐
connected device to uniquely identify the visitor’s browser or to store information or
settings in the browser. Like most websites, Charles Wells uses cookies for a variety of
purposes in order to improve your online experience.
We use the following cookies:
• Strictly necessary cookies. These are cookies that are required for the operation
of our website. These essential cookies are always enabled because our website
won’t work properly without them. They include, for example, cookies that enable
you to log into secure areas of our website, use a shopping cart or make use of ebilling services. You can switch off these cookies in your browser settings but you
may then not be able to access all or parts of our website.
• Statistics or Marketing cookies. These allow us to recognise and count the
number of visitors and to see how visitors move around our website when they
are using it. This helps us to improve the way our website works, for example, by
ensuring that users are finding what they are looking for easily.
You can find more information about the individual cookies we use and the purposes for
which we use them in the table below:
Cookie Title /
Cookie Name
Provider Purpose More
information
Expiry
Strictly necessary/functional cookies
cookieyes-consent Cookie Yes CookieYes sets this cookie to
remember users' consent
preferences so that their
preferences are respected on their
subsequent visits to this site. It
does not collect or store any
personal information of the site
visitors.
1 year
ARRAffinitySameSite Azure This cookie is set by Windows Azure
cloud, and is used for load balancing to
make sure the visitor page requests are
routed to the same server in any
browsing session.
1 year
ARRAffinity Azure ARRAffinity cookie is set by Azure app
service, and allows the service to
choose the right instance established
by a user to deliver subsequent
requests made by that user.
Session only
AWSALBCORS Amazon Amazon Web Services set this cookie
for load balancing.
Session only
_cfuvid N/A Calendly sets this cookie to track users
across sessions to optimize user
experience by maintaining session
consistency and providing
personalized services
Session only
__cf_bm Calendly This cookie, set by Cloudflare, is
used to support Cloudflare Bot
Management.
1 hour
Statistics / Marketing cookies
_ga Google Google Analytics sets this cookie to
calculate visitor, session and
campaign data and track site
usage for the site's analytics report.
The cookie stores information
anonymously and assigns a
randomly generated number to
recognise unique visitors.
1 year 1 month
4 days
_ga_* Google Google Analytics sets this cookie to
store and count page views.
1 year 1 month
4 days
_fbp Meta Facebook sets this cookie to
display advertisements when either
on Facebook or on a digital
platform powered by Facebook
advertising after visiting the
website.
3 months
_hjSessionUser_* Hotjar Hotjar sets this cookie to ensure
data from subsequent visits to the
same site is attributed to the same
user ID, which persists in the Hotjar
User ID, which is unique to that site.
1 Year
_hjSession_* Hotjar Hotjar sets this cookie to ensure
data from subsequent visits to the
same site is attributed to the same
user ID, which persists in the Hotjar
User ID, which is unique to that site.
1 hour
AWSALB Airship AWSALB is an application load
balancer cookie set by Amazon
Web Services to map the session
to the target.
7 days
_ga Google Google Analytics sets this cookie to
calculate visitor, session and
campaign data and track site
usage for the site's analytics report.
The cookie stores information
anonymously and assigns a
randomly generated number to
recognise unique visitors.
1 year 1 month
4 days
Please note that third parties may also use cookies, over which we have no control. These
third parties may include, for example, advertising networks and providers of external
services like web traffic analysis services. These third party cookies are likely to be
analytical cookies, performance cookies or targeting cookies:
To deactivate the use of third party advertising cookies, you may visit the relevant
consumer page to manage the use of these types of cookies.
To opt out of being tracked by Google Analytics across all websites, visit
https://support.google.com/analytics.
On most of our websites you can choose which cookies we can set by clicking on the
button(s):
• Functional cookies ALWAYS ACTIVE
• Statistics cookies OFF
• Marketing cookies OFF
You can also choose to "Deny” all cookies in the cookie banner.
However, if you use your browser settings to block all cookies (including essential cookies)
you may not be able to access all or parts of our website.
If you have any questions or concerns about our use of cookies, please send us an email
at: privacy@wellsandco.com
We may associate personal information with a cookie file in those instances. We may
collect personal information about our visitors’ online activities, overtime and across third‐
party websites, when using our Online services. Use the options in your web browser if you
do not wish to receive a cookie or if you wish to set your browser to notify you when you
receive a cookie. Click on the “Help” section of your browser to learn how to change your
cookie preferences. You may also be able to install browser plug-ins or other software to
prevent cookies from being placed. If you disable all cookies, you may not be able to take
advantage of all the features of this Site.
Other Technologies
We may use other technologies, including web beacons and JavaScript, which sometimes
work together with cookies and other means with our Sites and Mobile Apps to uniquely
identify your device. These other technologies help enable features on our Sites and within
our Mobile Apps. We may also use certain technologies to determine whether you have
opened an e‐mail or clicked on a link contained in an e‐mail.
8. Links to Other Websites and Social Media
Our Online Services may offer links to third‐party websites that are not operated by Charles
Wells. If you visit one of these linked websites, you should review the website’s privacy
policy, terms and conditions, and other policies. We are not responsible for the policies
and practices of third‐parties. Any information you submit to those third‐parties is subject
to their privacy policy, terms and conditions, and other policies.
9. Information Security
Charles Wells is committed to taking appropriate measures designed to keep personal
information secure. We have in place technical, administrative, and physical procedures
designed to protect personal information from accidental, unlawful or unauthorised loss,
access, disclosure, use, alteration, or destruction. While we take efforts to safeguard our
information systems, no website, mobile application, computer system, or transmission of
data over the Internet or any other public network can be guaranteed to be 100% secure.
10. Retention of Personal Information
We retain personal information for the period of time necessary to fulfil the purposes
outlined in this Policy and in accordance with Charles Wells records retention policies
unless a longer retention period is required by law or necessary for our compliance with a
legal obligation.
11. International Data Transfers
Charles Wells operates outside of the UK (but within the EEA) with business processes,
management structures and technical systems that cross borders. From time to time we
also use suppliers outside of the UK/EEA.
As such, we may share information about you within the Charles Wells Group and transfer
it to those countries in the world where we do business (including in the EEA and other
countries), in connection with the uses identified above and in accordance with this Policy
and as permitted by the applicable laws. No such transfer will be made without appropriate
safeguards in place to guarantee the security of personal data.
12. Changes to this Policy
We may change this Policy from time to time. If we change the Policy, we will post the
revised version here and change the “Effective Date” listed at the top of this Policy. We
encourage you to check here periodically for the most up‐to‐date version of our Policy.
13. How to Contact Us
If you wish to contact us concerning this Policy you can email privacy@wellsandco.com or
write to us at:
Privacy – Wells & Co. Compliance Team,
Wells & Co
Brewpoint
Cut Throat Lane
Fairhill
Bedford
MK41 7FY
